Starting in October, Google will allow certain crypto companies to advertise. Earlier, the search giant has had a total ban on crypto advertising.
Trijo News has previously reported that Google was banning all advertising related to cryptocurrencies. According to the company, the reason was that they wanted to protect its users from fraudulent and misleading advertising.
Now, Google will allow certain crypto companies to advertise, CNBC writes. According to a new policy from Google, regulated crypto exchanges will be able to buy ads. Starting in October, exchanges will be able to show their ads on Google’s platform to people in Japan and the United States.
Alphabet, the parent company of Google, earns more than 86 percent of its revenue through selling ads. In the first half of 2018, the company had revenues of $54 billion from selling ads on its platform, CNBC reports.